Sales and business
Sales Suck But You Don’t Have To
A practical guide to targeting, cold email, creative mail, calls, and thoughtful follow-up.
About the bookTHE CHER SCHOLL COLLECTION
A more human approach to sales prospecting
A prospect is a person with a crowded day. Sales Suck But You Don’t Have To starts there, with practical ideas for choosing whom to contact and making the next conversation feel less like another sales pitch.
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What the book covers
Cher Scholl brings her business development experience to targeting, cold email outreach, creative physical mail, prospecting calls, thoughtful follow-up, and reconnecting with people you already know. The emphasis is on earning attention with a relevant, human approach.
Who it is written for
This sales prospecting book is for salespeople, agency business developers, and business owners who start conversations with potential customers. It offers a compact read for anyone looking for ways to make outreach more personal and memorable.
Where to begin
Read the opening excerpt, then think about one part of your current outreach: who receives it, what makes it relevant to that person, and how you follow up. Use the book to consider your own approach to the conversation.
A few reading questions
Is this fiction or nonfiction?
Sales Suck But You Don’t Have To is practical sales and business nonfiction.
Does it cover cold email and phone prospecting?
Yes. Its topics include cold email, calls, targeting, creative physical mail, follow-up, and warm relationships.