Sales Suck But You Don’t Have To
Your next prospect is a person.
The next conversation starts with a real person. Drawing on her experience in business development, Cher Scholl offers a direct, practical approach to earning attention and opening a conversation.
Explore how to choose the right prospects, make cold email feel human, use memorable physical mail, pick up the phone, follow up, and reconnect with people you already know.
Prospecting That Doesn’t Feel Like Prospecting
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YOUR KIND OF BOOK?
For salespeople, agency business developers, and business owners who want more thoughtful, memorable prospecting.
FROM THE OPENING
Sales sucks when it feels like sales.
The canned email. The fake personalization. The call that opens with, “How are you today?” The LinkedIn message that pretends you have been following somebody’s work for years when you learned their name 90 seconds ago.
People can smell it.
— Sales Suck But You Don’t Have To, Cher Scholl
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